The Best Tools to Invest in for Your Website

It’s always a good time to think about what tools you should invest in for your business. There are so many options out there that it can sometimes feel overwhelming. That’s why we’ve put together a list of some sites, apps, and plugins we recommend that might help you and your business in the coming year.

Yoast Premium

Yoast is an amazing SEO helper tool for your WordPress site. It shows you where to input meta descriptions for search engine results, helps you identify a keyword for each page and post, and gives hints for your titles. When you upgrade to the premium version, you also get to preview how your page or post will look on social media, internal linking suggestions, optimization for up to 5 keywords, and more. Click here to learn more about their plugins and courses!


WPEngine is our go-to for managed WordPress hosting. From security to performance to support, WPEngine offers everything we look for in a hosting provider. Our favorite part is that when you call WPEngine support, a real person answers the phone, eager to help solve your problems. If you are looking for a new hosting provider, check WPEngine out. Check out their different plans here!

Google Workspace

Google’s business apps and collaboration tools are a must have around here. Google offers a suite of business tools, including an email address at your domain name, collaborative documents of all types, and storage on Google Drive all for one fee. Adding a professional email address definitely uplevels your business, and if you aren’t taking advantage of all the other tools, they are worth looking into today! Sign up today!

Events Calendar

If you share events, workshops, or speaking engagements on your website, check out Events Calendar. It’s one of the coolest plugins available, allowing users to toggle between monthly calendar, list, day, and week views. Once you click into an event, you can showcase a description of what you’re doing, add an address and map, and even set a featured photo. The plugin makes it easy for people to add the event to their Google, iCal, or Outlook calendars or share the event with friends. Click here to learn more!


We started Alchemy+Aim on Freshbooks, and it was an incredible tool for getting the business up and going in a really professional and easy way. The software is as powerful as other accounting software but simplified to the tools creative entrepreneurs need. Bookkeeping, simple reports, invoicing with auto reminders, and integrations with other tools you love are key features of Freshbooks. If you don’t have accounting software for your business, now is the time to get it! Check out their pricing here!

What tools have been helping your business succeed this year?